ted paulson is a great supporter of
athletes. We all share a fundamental love for sports. With our knowledge of
exceptional talent and due to our client roster we not only know how an athlete
can position him/her-self in the social media landscape but at the same time
thrive within those channels.
One big component is in our view how an athlete
presents him/her-self visually in social media. We were asked by several
athletes to create avatars for their facebook presence. Important here was that
not all athletes are the same: a Jerome Boateng has a different personality
than a Sami Khedira or a Lars Bender.
Although they all share the same profession (and they talk about that on
facebook at length) – they are still different; they have different fans, they
talk about different things in their news stream, have different likes and
dislikes. A Lira Bajramaj has a
different mindset than Ariane Friedrich.
We know that and
express that in their respective facebook avatars reflecting who they are at
their athletic core.
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