Ted Paulson ¦ Digital Brand Communication ¦ ITB 2011

We believe in socializing

Ted Paulson is a collective of strategists, developers, designers and artists working across a variety of disciplines. We specialize in creating strong and comprehensive digital, experiential and traditional marketing solutions for brands.

With our expertise and focus in graphic, motion, interaction and video content we develop strategies using the power of websites, branded content, and social media streams and their close connection to the user. We are big believers in a collaborative effort of making the web better by exchanging what we discover, discussing our experiences and developing cutting edge multi disciplinary campaigns.

Today, online communities are powerful consumers. Peer to peer and word of mouth recommendations have become as important as direct branded messaging. Sharing interesting and innovative content amongst their social groups, active community members help distribute brand product or service messages. Effectively socializing the brand on a global level.

Our wide team resource means we work both creatively and strategically, building exciting, bespoke content and messaging to maximize brand awareness through a variety of media. Working closely with our clients allows us to understand their short- and long-term business objectives and develop original brand communication strategies and digital campaign that meet their needs.

ted paulson show room Germany

Berlin
Jülicher Str. 22
13357 Berlin

Frankfurt
Dreieichstr. 6
60594 Frankfurt/Main

ted paulson show room Australia

10 Randolph St
Hawthorn 3122 / VIC

23 Rattray Ave.
Hideaway Bay 4800 / QLD

ted paulson show room USA
445 North Rossmore Avenue #520
Los Angeles / CA 90004

HQ:

ted paulson GmbH
Pfortenstr. 14
60386 Frankfurt/Main
Germany

Phone:	+49 69 40 89 69 0
FAX:	+49 69 40 89 69 29

info@ted-paulson.de

ted paulson GmbH
Pfortenstraße 14
60386 Frankfurt/Main

Telefon:	+49 69 408969 0
Telefax:	+49 69 408969 29

E-Mail: Internet:	info@ted-paulson.de www.ted-paulson.de

Vertretungsberechtigter Geschäftsführer**: Armin Towfigh Nia

Registergericht: AG Frankfurt am Main

Registernummer: HRB 92633

Umsatzsteuer-Identifikationsnummer gemäß § 27 a Umsatzsteuergesetz: DE179779084

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Making Business Sense of Social Media

At Ted Paulson, we work with leading (and up-and-coming) brands to develop digital strategies and implement marketing campaigns to meet their business objectives.

Combined with social media audit and strategic planning, campaign management and tactical implementation assistance, we provide advice on tactics, strategies and powerful, easy-to-use tools proven to meet specific business goals.

Ted Paulson was founded to help both Fortune 500 and small-to-medium sized businesses to use the digital channel to build broader and deeper customer relationships and drive business value. Ted Paulson now serves markets on a global scale by developing, using and managing the various social media tools, including: blogging, influencer outreach, social networking, community development and management, content development, listening, presence management, performance measurement and predictive analytics to drive measurable return on investment.

TED PAULSON OFFERS YOU A NEW OPPORTUNITY AS...

Community Manager >

Job Description:
The Social Media Blogger is responsible for checking and monitoring new content created by our client or by ourselves. The tasks vary from the adaption of content to the translation and quality control of new produced content.

Responsibilities:
- Provide creative editorials contents on social networks
- Manage a Facebook, Youtube, Twitter and Blog site account
- Work in close collaboration with digital content manager, social media producer, IT-director and art director
- Make efforts to recruit new members and build member loyality
- Moderate community, inspire conversation and answer questions from members

Requirements:
- high attraction to social media
- good feel for language and fun in wording (German orthography!)
- very good knowledge of written and spoken English
- lively interest in German and international football
- flexibility, improvisation gifts, and creative streak
- sense of order and structured workflow
- experience with at least one Office Suite
- basic knowledge in HTML and Photoshop

Type of Employment:
- Freelance
- availability for 3 days a week

Location:
Frankfurt/Main, Germany

In case you are interested in, please send us your application: iwantthisjob@ted-paulson.de

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Brands Collector

ITB 2011 - Turkey

We were asked to create a media installation with interesting spots of turkey and as well use the scents rose, orange and lavender. We produced 3D videos of Turkey to project stunning moving imagery, a multi-touch screen with video, text information, a fair map and QR code which was synched to a DMX scent machine).

That way, visitors could experience Turkey’s welcoming hospitality with all their senses. By touching the interactive map scents’ were dispersed specific to the displayed cultural locations, amazing landscapes and tempting cuisine.

The results created a lot of interest and impressed visitors from across the globe!

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